The PAS Panel

The PAS Panel oversees the Placement Assistance Scheme, ensuring the funds are distributed fairly and equitably.

Chaired by BJTC Deputy Chair Diane Kemp, the panel is made up of a mixture of industry and academic representatives who can offer a variety of perspectives on the needs of journalists seeking placements.

All are passionate about improving social diversity in our media organisations.

Diane Kemp - Birmingham City University


“I’m delighted to be part of this process, which is helping to address one of the obstacles to inclusion in the industry. As a panel we will be making decisions on funding, but also reflecting on the process to ensure that it’s effective and fair, as well as evaluating the impact of the scheme.”

Diane Kemp is also Deputy Chair of the BJTC and Professor of Broadcast Journalism at the Birmingham School of Media, Birmingham City University. At BCU she runs the MA in International Broadcast Journalism and the BJTC accredited Postgraduate Diploma in Broadcast Journalism courses, both of which she also teaches on. Diane is a consultant for the Council of Europe on diversity in journalism. She was lead consultant on their 2 year MEDIANE programme
and facilitated, as well as published, for the previous two campaigns (Media against racism in sport and Say no to discrimination). Diane has taught journalism ethics in Macedonia as well as
for the Fundamental Rights Agency of the EU in Lithuania, where she’s also done work for Transparency International.
Prior to becoming an academic Diane worked for the BBC in local radio and regional television, having started her career in commercial radio.
Diane has been associated with the BJTC for many years. She was a university representative voted in for several terms, before becoming deputy Chair in 2013. 

Nina Goswami

Panel Member

“My passion is about ensuring that we, as journalists, are telling the stories that need to be told. I am a firm believer that our journalism is often framed from our lived experience and so we need journalists from a range of different backgrounds, cultures and experiences to make sure we’re uncovering the stories that need to be told. We know that socio-economic diversity is lacking within media and much of this is down to finances being an obstacle. I hope that through PAS that barrier, in part, can be broken down.I hope those successful applicants will be able to bring new diversity of thought to our industry.” Nina is the BBC’s Creative Diversity Lead and is spearheading initiatives to support the Corporation’s aspiration that its on-air representation reflects society. Part of her role is managing the multi-award-winning 50:50 Project, which is currently the biggest collective action on increasing women’s representation in BBC content there’s ever been. 600 BBC teams from across News, Sport, Factual and Entertainment are signed up to the voluntary initiative that uses a self-monitoring data system to effect change. In addition, over 50 external organisations have partnered with 50:50 including ABC News, Voice of America and Fortune. 50:50 is expanding its methodology to disability and ethnicity – an initiative Nina is leading. Nina is also a journalist and, before her current post, was a BBC News senior producer. She has worked in media her whole professional career including The Sunday Times and The Sunday Telegraph.

Kirk Asiedu - Freelance/co-founder of JABULANI XI

Panel Member

“Work experience is one of the most important components of an individual’s journey when it comes to entering the world of journalism. Being a recent Multimedia Journalism University graduate, I am no stranger to the financial strain work experience brings. That is where Programmes like the Placement Assistance Scheme come in. This scheme reduces the financial strain on trainee journalists from all walks of life and gives them the chance to gain the experience they need to grow their craft. Schemes like this aim to give everybody a fair chance. Diversity in the newsroom has been a topic of conversation for too long. For me, the answer is simple, if everyone is given a fair chance then change will be inevitable.”

Kirk Asiedu graduated from the University of Northampton in 2019. While there he wrote, edited and produced a radio documentary exploring attitudes towards dementia within the UK and comparing it to less economically developed countries such as Ghana. The documentary went on to win two national awards with the BJTC and grabbed the runner up prize at the IRN Awards. After university Kirk kick-started his journalism career with a freelance role at the Associated Press where he worked as a News Assistant and Output producer for a year. During his time at university, Kirk’s love for football and his passion to make a difference in Africa, led him to become the co-founder of an African football social media platform named JABULANI XI. The platform aims to promote and expose the talent of African footballers playing around the world. It does this by solely focusing all its content around them, and their achievements. JABULANI XI has thousands of followers across the majority of social media platforms. They are linked with high profile companies such as FIFA via The FIFA FAN MOVEMENT, Premier League Productions, The BBC, the Associated Press and The Best of Africa Awards.

Tejinder Kaur

Panel Member

“I have organised ITV News Central work experience placements for a number of years now. I’m passionate about ensuring newsrooms reflect the audiences they broadcast to, and that talent from all backgrounds can have the chance to gain valuable work experience in a setting that suits them, without the burden of financial concerns around making it work. Programmes like the Placement Assistance Scheme can help with that, and play a part in increasing levels of diversity across media newsrooms and places of work in our ever-evolving industry. Work experience in a professional workplace like a newsroom is often the first “eye-opener” for many, and can really ignite that career interest – and I hope applicants really make the most of schemes like this to help them pursue their choices.”

Tejinder is an award-winning ITV News Central Content Editor and 6pm Programme Producer. She’s worked for ITV News since 2000 and in that time she has worked in every editorial role in ITV’s Birmingham newsroom – whether it’s Bulletin Editor, Reporter, Presenter, OB Field Producer, Features Producer, Political Programme Producer for “The Lobby”, Online Curator, Content Hub Editor, Trainer, Manager, Diversity Champion and Programme Editor. 

She produced ITV Central’s programme in February 2017 when Leicester City’s then-Manager Claudio Ranieri was controversially sacked. It won the Royal Television Society Midlands Awards’ prestigious and highly-competitive “Programme of the Year” Award. Tejinder is also the recipient of the “Media Professional of the Year” at the British Indian Awards.

Find Tejinder on Twitter: @TejinderITV

Jenny Kean - Leeds Trinity University

Panel Member

Jenny currently leads the BJTC-accredited MA Journalism programme at Leeds Trinity University, teaching radio, news writing and reporting skills and overseeing professional placements. She also teaches across their undergraduate programmes, including a number of NCTJ modules covering video journalism, data journalism, analytics and essential journalism skills. She has been a course leader for BJTC-accredited undergraduate journalism programmes at Leeds Beckett University and York St John University, and as someone who puts employability at the heart of her teaching, Jenny has a strong commitment to the industry-standard frameworks of the BJTC. She is also a regular member of panels visiting other universities, so has direct experience of being on both sides of the table on accreditation visits!

Jenny was a broadcast journalist for 20 years with the BBC, working at the World Service and as newsreader, reporter and producer of the flagship Breakfast programmes at a number of BBC local radio stations. She has also edited an English-language magazine in Spain for five years.

Most recently, Jenny co-authored research into online abuse of journalists to produce a resource for how journalism students can prepare and protect themselves; this was published by the Association of Journalism Education (AJE) in 2021, and was picked up and highlighted by the Press Gazette.

Chris Wheal

Panel Member

Chris Wheal is working freelance journalist and represents the National Union of Journalists (NUJ) on the BJTC. He started in print and edited several business magazines plus supplements in The Guardian before moving into online journalism, running websites for AOL and founding AOL Money. He is currently editor of the financial and investing news service on
Chris has won several awards for his journalism

Kate Ironside - University of Northampton

Panel Member

The joy of this BJTC scheme is that it offers practical financial help to today’s students who have to weigh up the costs of doing unpaid placements with the hard reality of their own personal finances. And I know how important placements are. I landed my first job in journalism as a direct result of an unpaid placement. Today’s student journalists deserve every helping hand they can get. I’m delighted to be working on this project.”

Kate Ironside was a journalist for 26 years before moving full time into academia. She specialised in political coverage, covering Westminster for Central Press, the Daily Express and BBC Westminster. She also wrote a weekly column on the EU for the Western Morning News for 17 years, winning UK Press Gazette’s Columnist of the Year award in 1999.

Kate is now a Senior Lecturer in Journalism at the University of Northampton where she teaches radio, ethics and law & public administration and is course leader for BA Broadcast Journalism. She¹s a Senior Fellow of the Higher Education Academy and sits on the BJTC board.

Amber Mehmood

Panel Member